Marching On
In 1937 when comedian and philanthropist, Eddie Cantor, coined the phrase “March of Dimes,” he had no idea the power that simple title would have in creating one of the greatest motivators for generosity in history. The title Cantor conceived became the moniker for the National Foundation for Infantile Paralysis, an organization established by President Franklin D. Roosevelt. The purpose of the foundation was to combat the spread and impact of the polio-virus.
As the new organization came to life, it began fundraising and publicizing its mission. From the outset, it was evident that the purpose was popular among elite and “common” folk throughout the United States. Such big names as Jack Benny and Bing Crosby lent a hand in support of the foundation’s efforts. But Cantor was its real champion. His appeals to the public pointed to the magic behind the March of Dimes. The nation was going through the most challenging economic event in its history and, President Roosevelt, the leader of the nation, was himself battling the effects of the debilitating virus. But even with the economic depression impacting the lives of every person throughout the country, there was a tremendous outpouring of generosity as people realized that they could make a difference. As Mr. Cantor put it, “ it only takes ten dimes to make a dollar, and if a million people send only one dime, the total will be $100,000.” Everyone can make a difference!
What was the result of this appeal? In just under 30 days, in 1938, a total of 2,680,000 dimes were sent in with letters of encouragement to the President. Such a fantastic response could only be explained by inspiration, a realization that no matter how bad things are, we still have an opportunity to help others. The organization went on to complete its mission by assisting the development of the polio vaccine in the 1960s.
To this day, the March of Dimes has continued its annual fundraising events and has set its vision on combating all congenital disabilities. The organization has changed much since its beginning. It has not been without scandal and, unfortunately, does not enjoy the highest ratings among charities. But it cannot be denied that the charity was, at its birth, based on an outstanding premise and organized for an exceptional purpose. It genuinely touched the hearts of millions, encouraging generosity and unity within a public who needed both desperately.
At eMite, we are also encouraged by The March of Dimes story. Since our inception, we have promoted the idea that through the generosity of many, much can be accomplished! When many come together to help those in need, great things happen. No Mite is too small. Together we have the potential to do great things when we unite and Do Good Globally! Join the effort today - Give Your Mite!